Domo vs Klipfolio

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Our analysts compared Domo vs Klipfolio based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Domo is a cloud-based analytics platform that integrates end-to-end data management into one solution. Being SaaS, it’s available from anywhere with an internet connection. The vendor offers the best of both worlds — self-serve ease of use and data science.

Domo has a friendly interface aimed at senior management who are hard-pressed to make tough decisions daily. A breadcrumb trail at the top of the workspace will help you navigate between folders. A performant, scalable warehouse supports fast queries with in-memory data.

Domo Buzz is an instant messaging option like Slack with file sharing and is available on the mobile app also. Annotation options allowed me to add comments to my chart and mark data points of interest. If you want something more than what it offers, you can build your own apps within Domo. It’s our analysts’ pick and a user favorite in its category for these and more features.

Domo Everywhere is the embedded version, though it doesn’t offer as many options to design views as some other platforms, such as Dundas BI.

You can use Domo dashboards and reports for several critical tasks. Decide where to reduce spending and identify the factors that affect your business. Forecast demand for your services and products. Predict how unexpected events can impact the economy and your business and do much more.

There’s a 30-day free trial after which you can upgrade to the Standard or Enterprise pricing model. Or opt for the Business Critical edition to get a private AWS link that promises watertight security and reduces latency.

Some users mention performance limitations, which could be caused by shared cloud resources. The vendor offers a consumption model — pay for what you use and add unlimited users at a flat fee of $750.

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Klipfolio is an analytics software tool that helps users wield data intelligently and confidently by building dashboards and reports that track KPIs and monitor trends. Users can glean insights from information across the organization collected in one convenient place and deploy interactive data visualizations that they can share with ease.

It is available through an annual or monthly subscription to one of four plans: Publish, Grow, Team and Team+. The number of dashboards and users allowed, as well as the data refresh rate and level of support varies depending on the pricing plan selected.
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$3,000 Annually, Freemium
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Product Insights

Domo wins quite a few awards and high scores in our 400+ point analysis. The SelectHub scoring engine crunches this data to compute the final score. We base our evaluation on technical, functional and vendor criteria, as well as ease of deployment.

  • Gather Data: Use data from your preferred systems and sources with over 1,000 connectors. Set up integration tasks with automation. Make cloud warehouses work for you with the Domo Cloud Amplifier. Our analysts give the platform 96 for source connectivity.
  • Perform Complex Calculations: Blend and transform data, and create calculated columns with Domo Analyzer and Magic ETL. Target specific buyer segments with behavioral, store and sales data. Domo gets 91 for advanced analytics in our assessment, putting it ahead of Power BI and Qlik Sense.
  • Manage Data: Combine, aggregate, pivot and filter datasets with Magic ETL. A handy checklist on the screen guides you through the steps. Domo is intelligent — it shows green dots if two datasets have common fields while blending. We give it a 100 for data management.
  • Acquire IoT Insights: Domo differentiates itself with full support for IoT technologies, scoring a 100 in our analysis. It integrates with AWS IoT systems for edge analytics. Writebacks are super helpful for updating remote systems.
  • Gain ML Insights: Check if you’re spending wisely — create accurate cash flow models with machine learning. Boost your chances of closing customers by calculating the lifetime value for each buyer. Domo scores 100 in our analysis for built-in data science capabilities and its constant emphasis on AI/ML.
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  • Faster Decisions: Enables faster and better data-driven decision making with a dashboarding tool that shows meaningful KPIs first.
  • Ease of Use: Quickly upload and analyze data with dashboards with a simple architecture on the back-end — no coding required.
  • Simplified Data Sets: Create a range of data visualizations from a single data source, or a single visualization from a range of data sources. Pull raw data directly into the dashboard, removing complicated organization and exploration steps.
  • Integration with BI Tools: Make analytics reporting and visualization easier by integrating with traditional enterprise BI tools like Tableau, Domo, Qlik, Looker and Microsoft Power BI to enhance the data they hold.
  • Holistic BI: Get a more comprehensive view of business metrics across data sources and brand performance on social media, all collected and displayed in one place through data connectivity and data merging.
  • Data Visibility: Gain visibility into business data and understand where the business is at via real-time dashboards and reports.
  • Analytics On-the-Go: Retrieve data from the cloud-based architecture any time, anywhere with an internet connection, unlike on-premise solutions. Access the platform via a native app for both iOS and Android mobile devices as well as via web browsers.
  • Boost Collaboration: Align all stakeholders and employees with organizational goals by collaborating and sharing data with others internally and externally, whether in real time or periodically.
  • Scalability: Pay only for the required level of functionality and upgrade, downgrade or cancel the plan at any time. Add additional dashboards to any plan at a flat rate or consult the support team for a custom solution that can support hundreds to thousands of dashboards at once.
  • Free Trial: Test it firsthand through a free 14-day trial.
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  • Domo App Studio: Design custom apps for needs Domo might not address out of the box. Build your own functionality without coding knowledge. Create branded visualizations with your trademark colors, logos and fonts. ESPN enhances the fan experience by capturing and analyzing customer data using a Domo Studio app.
  • Analyzer: Save time spent cleaning data manually. Use a special editor to set up checks for data inputs. Keep tabs on which charts and dataflows use a specific dataset with the lineage option. You can choose the best chart to present your data and annotate it. Use the Beast Mode for complex math.
  • DomoGPT: Get answers to data queries using AI Chat (currently in beta). Convert text to SQL or calculations and understand your data using text summaries. Use Domo.AI in a safe, governed space.
  • Personalized Data Permissions: Create custom data views for your users and hide sensitive data. Your regional managers get exclusive views specific to their roles, while senior management can switch between full and filtered views.
  • Domo Mobile: View cards and text summaries on the mobile app. Cards fit within the small screen, giving a great user experience. Domo Buzz allows sharing files to WhatsApp, Gmail, QuickShare and Google Drive. You can even save a screenshot to your phone gallery.
  • Alerts: Stay informed about KPIs that matter to you. Set new alerts and share them with selected users or subscribe to existing ones. Choose where you want to receive the notifications — email, mobile app or SMS.
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  • Data Connectivity: Retrieve data from thousands of different data sources with hundreds of built-in data connectors that include many of the most commonly sought-after data points. Connect to even more types of data with custom queries made through open web services. Or, pull data from SQL databases by uploading files the old-fashioned way and establishing FTP server connections.
  • Insight into Social Media: Blend social media data with other proprietary business data to interpret and present brand performance on social platforms such as LinkedIn, Twitter, Facebook and more.
  • Automated Data Retrieval: Automate data retrieval for visualizations from a range of data sources that automatically update on detecting a change in users’ data. Refreshes every 30 minutes by default, but can refresh at a faster rate on certain subscription plans.
  • Data Merging: Mash up information from disparate data sources to create insights that track desired KPIs with a more holistic view of business performance.
  • Data History With PowerMetrics: Leverage PowerMetrics to track and store multi-dimensional data points for metrics and provide continuous insights into current and historical information even for data services that don’t offer history, i.e. social media feeds. Explore historical trends by comparing time periods.
  • Data Visualizations: Maximize a dashboard’s visual impact by choosing from 15 different types of customizable visualizations.
  • Self-Service Interactivity: Deep-dive into dashboards by filtering and segmenting data by specific dimensions or adjusting date ranges. Gain context from insights with automatic trend lines and applied actions like grouping, filtering, aggregating and sorting.
  • Pre-built and Customizable Dashboards: Easily create dashboards by choosing a pre-built dashboard from a range of template options or create an entirely customized one.
  • Targets and Indicators: Keep track when metrics fall below or reach conditional pre-set thresholds with notifications and indicators that alert of both trends and potential issues or successes.
  • Sharing: Share access to dashboards and visualizations with a single click and download them as images or PDFs for sharing across social media or messaging apps. Set up scheduled reports to be distributed to a specific list of members on a regular basis. Embed dashboards into websites or other applications, display on TVs, or make them public for easy visibility with custom generated URLs.
  • Search Function: Search for data points, visualizations or dashboards using natural query language (NQL) search function, similar to how one would search using Google or other search engines.
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Product Ranking

#25

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#19

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Analyst Rating Summary

87
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87
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98
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Domo
Klipfolio
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 87 73 98 94 100 100 86 50 79 100 100 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 1818 reviews
Excellent User Sentiment 578 reviews
87%
of users recommend this product

Domo has a 'great' User Satisfaction Rating of 87% when considering 1818 user reviews from 4 recognized software review sites.

93%
of users recommend this product

Klipfolio has a 'excellent' User Satisfaction Rating of 93% when considering 578 user reviews from 5 recognized software review sites.

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4.7 (28)
4.4 (790)
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Awards

SelectHub research analysts have evaluated Domo and concluded it earns best-in-class honors for Platform Capabilities and Integrations and Extensibility.

Platform Capabilities Award
Integrations and Extensibility Award

Klipfolio stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Source Connectivity: About 86% of users citing data integration said they could connect to their preferred sources easily.
Ease of Use: Around 82% of users discussing the interface said options and tabs were straightforward and intuitive.
Data Visualization: About 74% of people who reviewed Domo for graphics appreciated the ease of creating and sharing data stories.
Functionality: Around 73% of users who mentioned features said Domo performed as expected.
Support Services: About 71% of reviews discussing assistance praised the support team for being helpful and responsive.
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Data Management: Approximately 94% of users who mentioned data preparation said that the platform helps create focused data models to power insightful and dynamic project dashboards.
Data Source Connectivity: Around 81% of users who mentioned its integration capabilities said that the tailored integration options of the platform are complemented by easy-to-use APIs and SQL queries to pull data from disparate data sources.
Functionality: Approximately 79% of users who reviewed its functionality said that the platform has a multitude of features for self-service data analysis to efficiently acquire valuable business insights.
Service and Support: Around 96% of users who reviewed support services said that they were very responsive and helpful, with fast turnaround times.
Cost: The free trial period is a big plus, and the solution gives value for money, approximately 81% of users who reviewed the tool’s cost said.
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Speed: About 78% of users discussing speed said the platform lagged sometimes.
Cost: Around 89% of users discussing price termed the platform as expensive.
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Speed: All users who reviewed its speed say that the platform is slow to load, with noticeable latency in data refresh.
Steep Learning Curve: Approximately 78% of users who reviewed training say that there is a steep learning curve to the platform, especially for formulas and functions.
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Domo has everything data teams could wish for — self-service ETL, advanced analytics and data science. Its rich set of connectors makes users happy as they praise its robust integration APIs. Its scripting language is similar to Power BI, and knowing SQL will shorten your team's learning curve. The vendor offers daily refreshes, currently capping them at 48.On the flip side, the interface seemed a bit clunky to me. Dashboards don’t display in the edit mode by default, which was a tad annoying. The Getting Started documentation is dated and doesn’t match the new interface. I could find my way around with help from user forums.While the vendor earns praise for releasing frequent updates, quite a few users say some much-needed features lack depth. According to our research, Domo offers only 64% of the required functionality out of the box, which is much less than what Power BI and Tableau provide. It also underperforms in data querying, scoring only 53 in our analysis.Some reviews mention bugs and that performance can lag when handling anything complex than simple visualizations. The slowness could be due to the multitenant SaaS model that provides shared computing. As for the mobile app, it didn’t work in the offline mode for me. I should mention here that I had opted for the trial version. A proof-of-concept will help you check if the issue persists in the paid edition.Domo’s pay-as-you-go model is great for estimating usage but be prepared to pay more for workload spikes. According to our research, about 89% of users who reviewed the price found Domo’s consumption model expensive. Small organizations working with a lean team might find it challenging to handle billing.Here’s what’s great about subscribing to Domo. You can create as many reports and dashboards as required — there’s no limit or additional cost. Plus, Domo allows adding an unlimited number of users. Domo accepts external data models from OpenAI, Amazon Bedrock, Hugging Face, Databricks and Jupyter Workspaces.Despite a competitive market, Domo is an excellent product for organizations seeking data visualization and strong integration. Its flexible pricing model and recent AI updates make it a strong challenger to leading data platforms.

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Klipfolio is a business intelligence tool that empowers users to visualize, analyze and share business data to track product trends. With powerful data querying capabilities via SQL and APIs, the solution integrates well with a multitude of applications. Users leverage its rich visualization libraries and strong data modeling capabilities to create impactful data dashboards, though some users said that the platform was sometimes buggy and had a limited scope in managing complex KPIs. With its vast range of features, users create and share reports on data that matters via URLs, PDFs, scheduled emails and snapshots to power decision-making processes. Approximately 96% of users who mentioned the platform’s support services said that the team was helpful and responsive. Most of the users who mentioned pricing said that the solution was affordable for organizations of all sizes and provided value for money. The solution does have some limitations though. All users who reviewed it for speed said that the platform slowed down, especially when applying filters, large file uploads and data refresh. Of users who reviewed its data integration capabilities, some said that the data source limit of 10 MB that comes with certain pricing plans can be limiting, especially when working with larger Excel and CSV files. Of users who mentioned cost, a few said that the additional fee for the periodic data refresh feature was a burden, though the introductory free trial offer could be quite attractive for new users. In summary, Klipfolio is a web and cloud-based BI solution that offers a range of data integration, KPI monitoring and dashboarding capabilities to empower data-driven decision-making across organizations.

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