Home > Business Intelligence Tools > Datorama > Datorama vs Zoho Analytics

Datorama vs Zoho Analytics

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Our analysts compared Datorama vs Zoho Analytics based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features User Ratings Analyst Summary Screenshots
Datorama Software Tool
Zoho Analytics Software Tool
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Product Basics

Datorama, a Salesforce business intelligence platform, helps businesses manage and analyze their data. It provides a unified view of data from various sources, including on-premises, cloud-based, and third-party platforms. Datorama is ideal for businesses seeking to enhance their data management and analytics capabilities, particularly those interested in leveraging predictive analytics for improved decision-making.

Key benefits include a comprehensive view of data sources, user-friendly dashboards and reports, predictive analytics functionalities, and integration with other business applications. Datorama's pricing is based on a per-user model, with annual costs starting at $1,000. User experiences suggest that Datorama offers robust data management and analytics capabilities, but some users have noted a steeper learning curve compared to similar products.

***Disclaimer: Pricing and features may change over time. Please refer to the official Salesforce website or other reliable sources for the most up-to-date information.***

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Zoho Analytics (formerly Zoho Reports) allows users to create visualizations and dashboards to present their data via a quick, easy, self-service model. It brings insight and analysis to an organization’s business data on-demand without needing IT assistance or data analysts through extensive automation efforts in several dimensions of the analytical process.

Users can crunch huge datasets, clean and blend data, perform various analytical tasks and visualize the results in dynamic graphics to uncover insights. They can make data-informed business decisions in a stand-alone or embedded environment with support for mobile devices. It has flexible on-premise or cloud deployment models.
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$3,000 Monthly
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$24 Monthly
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Product Assistance

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Product Insights

  • Single Cohesive Data Warehouse: Draws data from different sources and marketing channels into a single source. This dynamic landing zone applies machine-learning algorithms to the data in order to blend, clean, analyze and visualize it. 
  • Quick Insights: Automated insights take real-time data and generate quick, accurate visualizations to help users draw insights into their business data and trends. 
  • End-to-End Platform: From unstructured data source to intuitive visualization, this system does every step in a smooth interface to promote usability and an efficient workflow. 
  • Data Accessibility: Users of all technical abilities have access to their data via self-service BI. They no longer have to wait for analysis from a data scientist before they can start drawing insights from business data. 
  • Cross-Channel Visibility: Draws data from a variety of sources and blends them seamlessly to give users a smooth experience to explore data. Some of these channels include sales data, CRM data, social media, data warehouses and more. 
  • Actionable Insights: Analyze data to identify trends and patterns, and use it to make predictions, get better insight into business operations and glean actionable insights. 
  • Better Business Decisions: Decisions made based on general data are good, but decisions made based on historical proprietary data trends are much better. BI tools help users make data-driven business decisions and informed predictions, so they can always feel confident in their choices. 
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  • Visualize Data in Intuitive Graphics: Create insightful, useful dashboards to gain valuable information. Offers an expansive library of visualization types that is expanded frequently. Employees can also blend multiple reports into a single dashboard to gain insight into larger data trends. 
  • Discover Business Operations Insights: Get in-depth, actionable overviews of operations, ranging from sales, finance and marketing to resource management and geographic activity through geo visualizations that facilitate comparison across and between regions. 
  • Perform In-Depth Analysis: Managers can perform deep analytical queries that increase their business intelligence through powerful features like pre-built formulas and functions that identify business metrics and smart forecasting to project future outcomes. 
  • Share and Collaborate on Reports: Provides managers with fine-grained access over the content clients and colleagues can see and edit. Users with access can publish reports, embed them into websites or share them via email for collaboration. Peers can create comment threads on reports as well as add images and annotations. 
  • Embed Into Other Systems: Embed the software’s analytics capabilities into other solutions like CRM platforms, ERP tools or others. Offers seamless integration and a fully re-branded user portal for a continuous user experience across platforms. 
  • Extend the Software as Business Grows: The platform’s extensible, scalable architecture helps build and integrate analytics into applications of any size. Scales up to enterprises using huge volumes of data by utilizing scalable columnar database technology. 
  • Draw Data From Many Sources: Develop a 360-degree view of the organization by blending different types and sources, including outside sources, of data into a single cohesive database, allowing businesses to better answer questions regarding customer behavior, business operations, financial status and more. 
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  • Reports: Generate a variety of ad-hoc or custom report types to answer specific business questions. 
  • Dashboards: Intuitive dashboards make it easy to create, edit, explore and share data visualizations and reports. 
  • Data Modeling: This feature connects and blends data from a variety of sources into a single data warehouse that is easily accessible by users. 
  • API Library: An extensive library of marketing APIs allow users to access and make changes to their applications and data. These create an ad tech and martech ecosystem that lets users plug data from any connected source directly into a visualization. 
  • Data Integration: TotalConnect powers limitless integration through machine learning artificial intelligence. Cleans and structures data in addition to scheduling automated updates to ensure data is always up to date. 
  • Custom KPIs: Custom fields and classifications allow users to query the exact information they need rather than relying on out-of-the-box options. 
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  • Geo Visualization: Sales reps can quickly and easily compare regional performance with interactive map charts. Comparisons can be performed across countries, states, counties and more. 
  • Data Alerts: Managers can set alert conditions that trigger automated alerts when there is a significant change or anomaly in the data. 
  • Report Scheduling: Reports can be scheduled to be published or emailed automatically. Also, schedule recurring reports to generate on a set schedule. 
  • Drag-and-Drop Interface: An intuitive drag-and-drop interface makes generating useful reports quick and easy, without the need for code. View underlying data, set contextual filters, perform data exploration and drill down into the data to gain insights. 
  • White Labeling: The solution is white-labeled to facilitate embedding into websites or applications. Use this technology to embed individual reports or dashboards. 
  • Ask Zia: Zia is a smart analytical assistant built out of a blend of AI and machine learning algorithms. Employees can type out questions in natural query language (NQL), and the assistant will offer answers and suggestions via reports or automatically build and source KPI widgets. 
  • Data Connectors: Connects to a broad range of data connectors, including files and feeds, cloud storage, multiple databases, CRM systems, Google Analytics, marketing platforms, social media, financial platforms, e-commerce platforms, HR and more. 
  • Auto-Joined Data: Auto-joining tables can automatically merge tables linked by a Lookup column (schema attribute). This assists and partially automates cohesive database creation. 
  • Mobile Support: Apps on iOS and Android allow managers to view reports and dashboards from their mobile devices and overwatch operations from anywhere. 
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Product Ranking

#35

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#23

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Business Intelligence Tools

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User Sentiment Summary

Great User Sentiment 156 reviews
Great User Sentiment 748 reviews
85%
of users recommend this product

Datorama has a 'great' User Satisfaction Rating of 85% when considering 156 user reviews from 5 recognized software review sites.

89%
of users recommend this product

Zoho Analytics has a 'great' User Satisfaction Rating of 89% when considering 748 user reviews from 5 recognized software review sites.

n/a
5.0 (14)
4.3 (89)
4.2 (130)
4.36 (22)
4.5 (226)
4.6 (16)
n/a
4.6 (9)
4.5 (168)
3.5 (20)
4.4 (210)

Synopsis of User Ratings and Reviews

Dashboard: It offers a flexible and highly customizable dashboard, as noted by more than 89% of reviewers who mention dashboards.
Easy Integration: It integrates easily with multiple platforms, as observed by 75% of the users specifying integration.
Customer Support: It has responsive and receptive customer support, as stated by 75% of reviewers who refer to customer support.
Automated Reporting: All users that mentioned reports noted that it provides automated in-depth reporting functionality.
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Ease of Use: It is a user-friendly platform that makes it easy to upload and control data, as noted by more than 77% of reviewers who mention ease of use.
Integration: Facilitates integration with multiple databases and platforms for greater insights, as reported by 82% of the users noting integrations.
Dashboards: It enables easy creation and sharing of multifaceted, custom dashboards, as observed by 75% of reviewers specifying dashboards.
Flexible Reports: It helps generate dynamic and customizable reports quickly, as stated by 88% of the users who refer to reports.
Implement: This tool is simple to deploy and implement, as noted by 75% of reviewers mentioning the implementation process.
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Learning Curve: It has a steep learning curve for beginners, as stated by 100% of reviewers who referred to a learning curve.
Software Setup: Around 50% of the users who specify setup report that the software setup process is cumbersome.
Slow Performance: Platform performance can become slow sometimes, as observed by all the reviewers who spoke about performance.
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Learning Curve: Around 63% of reviewers who mention the learning curve report that it has a steep learning curve for non-technical users.
User Interface: Its user interface can be confusing because of the multiple options and features available, as noted by over 54% of reviewers that mentioned the user interface.
Limited Queries: All users who refer to queries state that composing and joining queries is limited.
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Datorama is an AI-powered marketing intelligence company that helps its users make smarter business decisions by connecting and working on their KPIs and marketing data. Its flexible and highly customizable dashboard can improve customer experiences, but slow performance can hinder productivity. It provides automated reporting and easy integration capabilities with multiple platforms. Many users have noted that the setup process is cumbersome, and it involves a steep learning curve for new users. Nevertheless, its receptive and responsive customer support has helped reviewers solve multiple issues.

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Zoho Analytics is a BI and data analytics software platform that helps users visually analyze data, create visualizations and get a deeper understanding of raw data. It helps users generate dynamic, highly customizable and actionable reports and allows integration with multiple platforms for achieving greater insights. Its multifaceted and customizable dashboards can enhance the user experience. However, many reviewers have reported that the user-interface can be confusing to use with the many options and features available. Also, it has a steep learning curve, and non-technical users might find it difficult to use in the beginning. Overall, it is a user-friendly platform that enables effortless data handling.

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