Datorama vs Pyramid Analytics

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Our analysts compared Datorama vs Pyramid Analytics based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Datorama Software Tool
Pyramid Analytics Software Tool

Product Basics

Datorama, a Salesforce business intelligence platform, helps businesses manage and analyze their data. It provides a unified view of data from various sources, including on-premises, cloud-based, and third-party platforms. Datorama is ideal for businesses seeking to enhance their data management and analytics capabilities, particularly those interested in leveraging predictive analytics for improved decision-making.

Key benefits include a comprehensive view of data sources, user-friendly dashboards and reports, predictive analytics functionalities, and integration with other business applications. Datorama's pricing is based on a per-user model, with annual costs starting at $1,000. User experiences suggest that Datorama offers robust data management and analytics capabilities, but some users have noted a steeper learning curve compared to similar products.

***Disclaimer: Pricing and features may change over time. Please refer to the official Salesforce website or other reliable sources for the most up-to-date information.***

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Pyramid Analytics offers an enterprise-grade operating system that scales smoothly from single-user to organization-wide implementation. It’s OS agnostic and can be deployed in the cloud or on-premise.

It promotes data literacy by allowing different levels of users to utilize different capabilities. It is designed to support an organization’s decision workflow end-to-end from self-service analytics to forecasting.
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$3,000 Monthly
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Product Assistance

Documentation
In Person
Live Online
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Email
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Knowledge Base
24/7 Live Support
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Phone
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24/7 Live Support

Product Insights

  • Single Cohesive Data Warehouse: Draws data from different sources and marketing channels into a single source. This dynamic landing zone applies machine-learning algorithms to the data in order to blend, clean, analyze and visualize it. 
  • Quick Insights: Automated insights take real-time data and generate quick, accurate visualizations to help users draw insights into their business data and trends. 
  • End-to-End Platform: From unstructured data source to intuitive visualization, this system does every step in a smooth interface to promote usability and an efficient workflow. 
  • Data Accessibility: Users of all technical abilities have access to their data via self-service BI. They no longer have to wait for analysis from a data scientist before they can start drawing insights from business data. 
  • Cross-Channel Visibility: Draws data from a variety of sources and blends them seamlessly to give users a smooth experience to explore data. Some of these channels include sales data, CRM data, social media, data warehouses and more. 
  • Actionable Insights: Analyze data to identify trends and patterns, and use it to make predictions, get better insight into business operations and glean actionable insights. 
  • Better Business Decisions: Decisions made based on general data are good, but decisions made based on historical proprietary data trends are much better. BI tools help users make data-driven business decisions and informed predictions, so they can always feel confident in their choices. 
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  • Support Strategy: Execute analytics strategies with smooth implementation, management and support. Reduces silos by making data available to the entire organization.
  • Perform Self-Service Analytics: Maximizes value and streamlines operational investments through the delivery of faster, better insights. Self-service and a transparent user experience promote data literacy.
  • Create Compelling Visualizations: Clearly communicate insights through intuitive, dynamic graphics, including charts, graphs, tables and interactive visualizations.
  • Identify and Address Business Problems: Recognizes data trends and identifies problem areas while providing suggestions for rectifying them.
  • Make Data-Driven Business Decisions: Create models to understand operational data and forecast how changes will affect the business to make more informed decisions.
  • Perform One-Click Analytics: Draw data from both traditional and big data sources through machine learning analytics to make data processing simple. Augmented guidance features help guide users to answer key business questions.
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  • Reports: Generate a variety of ad-hoc or custom report types to answer specific business questions. 
  • Dashboards: Intuitive dashboards make it easy to create, edit, explore and share data visualizations and reports. 
  • Data Modeling: This feature connects and blends data from a variety of sources into a single data warehouse that is easily accessible by users. 
  • API Library: An extensive library of marketing APIs allow users to access and make changes to their applications and data. These create an ad tech and martech ecosystem that lets users plug data from any connected source directly into a visualization. 
  • Data Integration: TotalConnect powers limitless integration through machine learning artificial intelligence. Cleans and structures data in addition to scheduling automated updates to ensure data is always up to date. 
  • Custom KPIs: Custom fields and classifications allow users to query the exact information they need rather than relying on out-of-the-box options. 
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  • Advanced Analytics: Run advanced queries on large datasets and perform analysis on business questions.
  • Machine Learning Models: Create data models that adapt as the software learns to “anticipate” future needs and queries.
  • Drag-and-Drop: The Business User ETL offers a drag-and-drop interface that makes cleaning and preparing data for analysis easy.
  • Ad-Hoc Reporting: Create spur-of-the-moment reports to answer specific business questions rather than formulating on a recurring schedule.
  • Graphical Data Representation: A variety of graphical visualization options to depict datasets in the most aesthetically pleasing and intuitive way. Some of these include bar graphs, pie charts, scattergrams and more.
  • Content Sharing: The publish module can create pixel-perfect reports and embed them into a range of export formats, including emails and HTML.
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Product Ranking

#35

among all
Business Intelligence Tools

#29

among all
Business Intelligence Tools

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User Sentiment Summary

Great User Sentiment 156 reviews
Great User Sentiment 144 reviews
85%
of users recommend this product

Datorama has a 'great' User Satisfaction Rating of 85% when considering 156 user reviews from 5 recognized software review sites.

89%
of users recommend this product

Pyramid Analytics has a 'great' User Satisfaction Rating of 89% when considering 144 user reviews from 3 recognized software review sites.

4.3 (89)
3.9 (9)
4.36 (22)
n/a
4.6 (16)
4.1 (7)
4.6 (9)
4.5 (128)
3.5 (20)
n/a

Synopsis of User Ratings and Reviews

Dashboard: It offers a flexible and highly customizable dashboard, as noted by more than 89% of reviewers who mention dashboards.
Easy Integration: It integrates easily with multiple platforms, as observed by 75% of the users specifying integration.
Customer Support: It has responsive and receptive customer support, as stated by 75% of reviewers who refer to customer support.
Automated Reporting: All users that mentioned reports noted that it provides automated in-depth reporting functionality.
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Support: All users who mentioned support say that support teams were quick to reply and help out.
Performance: The platform can quickly make insights available to businesses, as reported by all reviewers who specified performance.
Ease of use: The system is easy to implement, deploy and integrate, according to about 83% of users who talked about ease of use.
Connectivity: About 75% of users who spoke about connectivity mentioned the solution’s ability to integrate and work with data from multiple sources.
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Learning Curve: It has a steep learning curve for beginners, as stated by 100% of reviewers who referred to a learning curve.
Software Setup: Around 50% of the users who specify setup report that the software setup process is cumbersome.
Slow Performance: Platform performance can become slow sometimes, as observed by all the reviewers who spoke about performance.
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Steep Learning Curve: Pyramid Analytics has a huge learning curve, according to approximately 58% of users who referred to the learning curve.
Data Visualization: 60% of users who mentioned visualization say that dashboards were aesthetically unpleasant.
Functionality: Of users who talked about functionality, around 69% say that the system has stability issues.
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Datorama is an AI-powered marketing intelligence company that helps its users make smarter business decisions by connecting and working on their KPIs and marketing data. Its flexible and highly customizable dashboard can improve customer experiences, but slow performance can hinder productivity. It provides automated reporting and easy integration capabilities with multiple platforms. Many users have noted that the setup process is cumbersome, and it involves a steep learning curve for new users. Nevertheless, its receptive and responsive customer support has helped reviewers solve multiple issues.

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Pyramid Analytics is a flexible, scalable BI platform with machine learning capabilities. It lets users mash up data from multiple sources, model data within the application and run reports in mere minutes, as opposed to manual processes that would take hours.Its numerous features have the ability to carry out complex data analysis. Users found customer support to be helpful when demonstrating the tool’s full potential. Users also liked the ability to incorporate AI into their dashboards. However, Some users found navigating through dashboards to be difficult. Users also complained that dashboard features could be more effective. New features were sometimes unstable, introducing bugs to existing functionality. Conclusively, it is a cost-effective, intuitive solution with excellent support that can quickly deliver insights to all levels of a businesses.

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