Looker vs SAP Analytics Cloud

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Our analysts compared Looker vs SAP Analytics Cloud based on data from our 400+ point analysis of Business Analytics Tools, user reviews and our own crowdsourced data from our free software selection platform.

Looker Software Tool
SAP Analytics Cloud Software Tool

Product Basics

Looker is a web-based analytics solution that offers businesses the ability to explore, discover, visualize and share data insights. Enterprises can view data sources and drill down into data to better understand their business and metrics.

Using a simple proprietary modeling language, this system helps define data relationships while bypassing SQL. It facilitates data literacy and accessibility, irrespective of technical skill levels. It was acquired by Google on June 6, 2019, for $2.9 billion.
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SAP Analytics Cloud is an augmented analytics solution that uses machine learning technology to generate data visualizations and simulate predictive scenarios. It provides every member of an organization with access to automatic, interactive insights via natural language processing. Powered by artificial intelligence, it helps businesses make decisions with confidence by exploring what-if possibilities based on historical data.

There are multiple plans available with different functionality levels, so businesses can choose the subscription that provides the best fit for their needs.
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$2,900 Monthly
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Tailored to your specific needs
$36/User, Monthly
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Real-Time Data: Keep up to date on the most recent numbers through real-time updates to dashboards and other visualizations.
  • Local Database: Uses an organization’s proprietary database to collect data — no need to rely on parallel data pipelines or data extracts.
  • Self-Service BI: Explore data through the self-serve function and then refine the automatically generated visualizations. Create custom dashboards to reflect specific KPIs based on the business’ specific needs.
  • Virtual Schema: Create live connections to over 35 SQL databases through a code-based virtual query-time schema. Keeps data visualizations secure and up-to-date.
  • Embedded Analytics: Embeddable through SSO, it can deploy into third-party solutions like a CRM or ERP as an embedded iframe or through Javascript. Empowers other software solutions with BI capabilities including reliable data, self-service analytics, actionable insights and intuitive dashboards.
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  • Increase Efficiency: Automatically generates relevant explanations and insights, saving time for those who would otherwise spend it slicing and dicing data to find that information.
  • Smarter Analytics: Digs deeper and thinks smarter with data thanks to machine learning technology that powers its Smart Predict, Smart Insights and Smart Discovery modules.
  • No IT Training Needed: Discover insights through natural-language processing which eliminates the need for cryptic queries. Easily access augmented analytics, irrespective of skill levels in data science or visualization.
  • Anticipate Problems: Detect risks and avoid issues before they happen through predictive forecasting and alerts.
  • More Informed Decisions: Determine the best course of action through AI-powered capabilities that take the uncertainty and guesswork out of decision-making.
  • Visualize Impact: Software algorithms identify key influencers and make it easier to see what drives business and what impacts the bottom line the most.
  • Work Better Together: Collaborate through the cloud, keeping in constant communication to get the job done together.
  • Free Trial: Download a 30-day free trial version from the vendor's website.
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  • Automated Modeling: Connects to relational databases and automatically generates models from the database schema.
  • Intuitive Visualizations: Generates visualizations in real time directly from the specified data source. Choose from an expansive library of visualization options like bar graphs, pie charts, Sankey diagrams, spider web charts, sunburst graphs, chord diagrams, heatmaps, funnels, treemaps and many more.
  • Time Zone Handling: Incorporates data seamlessly into the visualization, regardless of what time zone it is coming from.
  • LookML Data Modeling Language: Create scalable, reusable data models through the proprietary SQL-based data modeling language LookML.
  • Pre-Built Analytics Code: Use its Blocks feature as a starting point for building data analytics models with customizable code blocks. Includes optimized SQL patterns, custom visualization options, pre-built data models and more.
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  • Data Preparation: Alerts as to possible errors and automatically cleans data through machine learning technology to enhance data for deeper insights. Offers context-based suggestions for better data preparation and data visualizations through Smart Transformations.
  • Chat With Data: Type questions into the Search to Insight bar in natural language to instantly create visualizations — no syntax mastery necessary. Analyze data easily, similar to using a search engine.
  • Instant Data Visualization: See the full picture in seconds; the solution generates interactive charts and graphs automatically upon query.
  • Predictive Forecasting: Generates prediction models that learn from historical data to automatically detect risks and predict what is likely to happen in the future.
  • What-If Analysis: Create what-if simulations through the power of self-service machine learning. Plan for the next steps by fine-tuning prediction scenarios based on confidence levels.
  • Highlight KPIs: Answer the “why” and “what” questions through augmented analytics. Identify the top contributors to business performance — the people, products and processes that contribute to the overall story.
  • Analyze Anomalies: Take corrective action aided by Smart Discovery, which automatically points out outlying data.
  • Hybrid Analytics: Protect technology investments by continuing to manage on-premise systems and existing data infrastructure, while simultaneously moving towards the future by leveraging the cloud. Supports a wide range of data connections, ensuring import and access to data from any source to maintain a 360-degree view of the business.
  • Partners: Over 100 partners offer upwards of 430 analytical extensions in the SAP App Center that provide additional value and industry specific applications to the platform.
  • Built-In Collaboration: Create discussions, assign tasks and deadlines and comment on data points. Share information and interact with each other continuously on screen.
  • Mobile App: Stay connected to the Cloud via a responsive, interactive iOS app.
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Product Ranking

#6

among all
Business Analytics Tools

#34

among all
Business Analytics Tools

Find out who the leaders are

Analyst Rating Summary

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88
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97
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Looker
SAP Analytics Cloud
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Dashboarding And Data Visualization Data Management Data Querying Embedded Analytics Geospatial Visualizations And Analysis Internet Of Things (IoT) Analytics Mobile BI Platform Functions Reporting 80 0 82 85 79 60 73 50 0 85 81 88 50 97 100 88 0 65 60 87 91 93 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

Looker
SAP Analytics Cloud
+ Add Product + Add Product
Availability & Scalability Data Sources Connectivity Deployment Options Extensibility OS Support Security 100 64 100 50 100 88 100 68 100 50 100 88 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 1836 reviews
Great User Sentiment 834 reviews
88%
of users recommend this product

Looker has a 'great' User Satisfaction Rating of 88% when considering 1836 user reviews from 5 recognized software review sites.

85%
of users recommend this product

SAP Analytics Cloud has a 'great' User Satisfaction Rating of 85% when considering 834 user reviews from 4 recognized software review sites.

5.0 (20)
n/a
4.4 (1070)
4.2 (274)
4.6 (141)
n/a
n/a
4.3 (72)
4.4 (371)
4.1 (148)
4.1 (234)
4.3 (340)

Synopsis of User Ratings and Reviews

Reporting: Looker features strong reporting features that offer a degree of granularity and scheduling that 100% of users who mention reporting evaluate as a strong benefit.
Support: Of the users who say they’ve contacted customer support, 95% say the team’s quick and informative responses are a plus.
Data Accessibility: All users who mention accessibility to data say Looker does this well, distributing insights to employees across departments and teams with ease, with 100% of users mentioning this feature believing it is a benefit.
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Data Visualization: Approximately 91% of users who reviewed visualization said that they can customize dashboards effortlessly with the solution’s wide range of templates and graphics libraries.
Ease of Use: Citing the platform’s modern and intuitive interface, around 89% of users said that the platform makes it easy to develop stories without technical knowledge thanks to Smart Discovery.
Data Analysis: Mentioning its forecasting and predictive analysis capabilities, approximately 87% of users said that the solution enables collaborative enterprise planning via statistical and predictive analysis.
Web and Mobile Accessibility: Discussing its easy accessibility on multiple browsers, around 72% users said that the platform works well on a wide range of devices.
Data Connectivity: Approximately 70% of the users who mentioned integration said that the tool, with strong live data connections, integrates well with other applications and data sources.
Functionality: Around 55% of the users who discussed features said that the tool is scalable and quite versatile, with frequent updates.
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Learning Curve: About 74% of users who touch on the platform’s ease of use say that the confusing documentation, lack of training opportunities and difficulty of using programming language make Looker a tough tool to pick up as a beginner.
Setup: Of the users who mention implementation, 81% say that setting up the platform is difficult, with integrations not being as plug-and-play as competitors and assistance from IT necessary to the setup process.
Speed: Approximately 87% of users who comment on the platform’s speed say that it is slow to render certain queries and often takes a while to load.
Functionality: About 78% of users who talk about Looker’s features say that they are left wanting many functions and find the ones that it does have limited in customization or too complex to use easily.
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Performance: Approximately 85% of users who reviewed performance said that some features do not work well at the enterprise level.
Reporting: Around 58% of users who mentioned reporting said that report creation with the tool is complicated and needs IT support.
Data Management: Approximately 52% of users who discussed data preparation said that the platform needs more ubiquitous data modeling capabilities.
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Looker is a forerunner in the business intelligence field for a reason; it generates reports that include easy sharing via link, automatic scheduling and a level of granular detail that allows for deeper analysis below the surface. It excels in its filter and drill-down features and creates unique URLs when users make changes to data, leading to enhanced sharing. However, one of its biggest strengths could also be considered one of its biggest weaknesses: its proprietary programming language, LookML which is used to construct SQL queries in the platform. While a flexible and powerful data querying language, of course, LookML isn’t the most accessible to non-technical users, which means that Looker requires an IT or data team to access its full capabilities and has a steep learning curve. Users also note that its data visualizations, while simple and easy to understand, are quite basic and lacking in customization options, particularly in comparison to competitors. Some users say that it may be more appropriate for internal reporting than presentation to shareholders and end-users because of its bare-bones visualization options. However, Looker truly shines when used by enterprises, with its scalability and data accessibility making it a stellar solution that can align departments and provide thousands of users access to data insights. Its price point reflects this, with its pricing being prohibitive to startups as about 88% of users who comment on its cost remark. Overall, Looker is a solid pick for larger businesses that have a team of power users who can maximize its functionality and set it up to deliver to employees across an entire organization.

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SAP Analytics Cloud is a powerful data visualization tool that helps users explore data in an easy-to-understand format and discover metrics that help them make informed decisions. Many users who reviewed visualization said that the platform has rich graphics libraries and a range of templates for story presentation of business metrics. Citing its aesthetic design, a majority of users said that the solution’s interface is intuitive for programmers and non-technical users alike. Mentioning its strong predictive and augmented analysis capabilities, a lot of users said that the platform is a strong planning tool and helps them gain business insights easily. Many users said that the tool works well on a plethora of devices, including mobile, and is accessible on multiple browsers, though some users said that its offline mode capabilities are limited. Most of the users who reviewed data integrations said that the tool handles large amounts of data seamlessly, though quite a few users said its compatibility with live connection data sources is limited to other SAP products. Reviewing functionality, a majority of users said that the tool is versatile and scalable to ensure a great end-to-end user experience, though some said that it needs more features, such as improved live data analytics. The solution does have its limitations, though. Around 85% of users who reviewed its performance said that it struggles at the enterprise level, though quite a few users said that it performs exceedingly well within the SAP ecosystem. A majority of the users who mentioned reporting said that the solution lacks automatic report distribution and broadcasting capabilities, though some said that it has excellent analytical and data-oriented report creation. Many users who discussed data management complained that the process for updating an existing data model needs a lot of rework, and that the solution needs more versatile modeling features. Overall, SAP Analytics Cloud is a planning tool with strong BI capabilities that brings the power of cloud computing to self-service data analysis for gaining actionable insights into business metrics.

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