Alteryx vs Azure Synapse Analytics

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Our analysts compared Alteryx vs Azure Synapse Analytics based on data from our 400+ point analysis of Big Data Analytics Tools, user reviews and our own crowdsourced data from our free software selection platform.

Azure Synapse Analytics Software Tool

Product Basics

The Alteryx platform is a suite of five products offering self-service statistical, predictive and spatial data analytics to achieve enterprise, financial and industrial intelligence. It allows users to create repeatable extract-transform-load workflows, with or without a programming language. Its scalable performance and deployment options enable analysis from the enterprise to big data levels.

A drag-and-drop interface enables high-speed analytics and modeling, supported by a community of model developers in the vendor’s customer base. Depending on the products selected from the suite, it can perform end-to-end BI, from data harvesting from deep data pools to automated operationalizing.
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Microsoft Azure Synapse Analytics is a comprehensive cloud-based analytics service designed to empower organizations with robust data warehousing and data analytics capabilities. It seamlessly integrates data warehousing and big data analytics, enabling users to ingest, prepare, manage, and serve data for immediate business insights. Key features include scalable resources, real-time analytics, machine learning integration, and a collaborative workspace for data professionals. Azure Synapse Analytics offers benefits such as improved scalability, enhanced data security, and simplified data integration. It's particularly valuable for organizations looking to harness the power of data to make informed decisions and gain a competitive edge in today's data-driven landscape.
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$99/User, Monthly
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$1.25/Hour, Usage-Based
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Product Assistance

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Product Insights

  • Coding Flexibility: Design workflows in a flexible code-free or code-based interface, depending on individual abilities, needs and programming knowledge. Optionally, create code with C++, Python or R. 
  • In-House Model Library: Save on time and resources during app development; lean partially on the platform’s extensive customer base for the know-how. Access, run and modify any of hundreds of analytics applications in the Analytics Gallery created by the vendor’s community. 
  • Thorough End-to-End Analytics: Perform end-to-end analytics with products each specifically developed for a certain step of the analytical process. Collect, organize and prioritize data with Alteryx Connect and Dataset, execute it with Alteryx Designer and streamline operationalizing models with Promote. 
  • Spatial Analytics: Make location-based calculations — i.e. trade areas, drive time and more — using geospatial data and street map or satellite imagery integration. 
  • ClearStory Data: Perform continuous, automated analytics on complex and unstructured data at the enterprise level through ClearStory Data, acquired by Alteryx in 2019. 
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  • Scalability: Azure Synapse Analytics offers scalable data warehousing, allowing organizations to easily adjust resources to meet their specific needs. This scalability ensures optimal performance and cost-efficiency.
  • Unified Analytics: With Azure Synapse Analytics, users can seamlessly integrate data analytics and data warehousing. This unified approach simplifies data management, analytics, and reporting, leading to faster insights and smarter decision-making.
  • Advanced Security: Security is a top priority in Azure Synapse Analytics. It provides robust security features, including data encryption, authentication, and role-based access control, ensuring that sensitive data remains protected.
  • Data Integration: This platform offers powerful data integration capabilities, allowing users to easily ingest, transform, and load data from various sources. It supports a wide range of data formats and connectors, facilitating seamless data integration workflows.
  • Optimized Performance: Azure Synapse Analytics leverages intelligent caching and query optimization to deliver exceptional query performance. Users can run complex queries on large datasets quickly and efficiently.
  • Real-time Analytics: Organizations can harness real-time data analytics with Azure Synapse Analytics. It supports streaming data, enabling businesses to gain insights from live data streams and make timely decisions.
  • Cost Management: With cost controls and optimization features, Azure Synapse Analytics helps organizations manage their data warehouse expenses effectively. Users can pause and resume resources as needed to control costs.
  • Integration with Azure Ecosystem: Azure Synapse Analytics seamlessly integrates with other Azure services, such as Azure Data Lake Storage and Azure Machine Learning. This integration enables organizations to build end-to-end data solutions within the Azure ecosystem.
  • AI and Machine Learning: Leveraging Azure's AI and machine learning capabilities, Synapse Analytics allows users to build and deploy advanced analytics models, unlocking valuable insights from their data.
  • Global Reach: Azure Synapse Analytics is available in multiple Azure regions worldwide, providing global accessibility and low-latency data processing for organizations with international operations.
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  • Internal Data Visualization: Display data insights at each stage of ETL, enabling validation and verification at every step of analysis through its in-platform data visualization solution, Visualytics. 
  • Data Visualization Export: Export to data visualizers like Qlikview and Tableau in several formats seamlessly, if the platform’s in-house visualization capabilities don’t satisfy the business’s needs. 
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  • Data Warehousing: Azure Synapse Analytics offers a robust data warehousing solution, allowing organizations to store and manage large volumes of structured and unstructured data efficiently.
  • Analytics Workspace: It provides an integrated analytics workspace for data engineers, data scientists, and analysts to collaborate, explore data, and build advanced analytics models.
  • On-Demand Query Processing: Users can run on-demand queries to extract insights from their data in real-time, without the need for predefined structures or complex ETL processes.
  • Data Integration: Synapse Analytics supports data integration from a variety of sources, enabling users to ingest, transform, and load data with ease.
  • Auto-scaling: The platform offers auto-scaling capabilities, automatically adjusting resources to handle varying workloads, ensuring optimal performance and cost-effectiveness.
  • Security and Compliance: Azure Synapse Analytics includes robust security features, such as encryption, authentication, and access control, to protect sensitive data and maintain compliance with industry regulations.
  • Intelligent Caching: It employs intelligent caching to speed up query performance, reducing latency and enhancing overall data processing efficiency.
  • Real-time Analytics: Users can analyze streaming data in real-time, enabling timely insights and the ability to respond to changing conditions swiftly.
  • Machine Learning Integration: Synapse Analytics seamlessly integrates with Azure Machine Learning, allowing organizations to build, train, and deploy machine learning models for advanced predictive analytics.
  • Collaborative Workspace: It provides a collaborative workspace for teams to collaborate on data projects, facilitating efficient data exploration and analysis.
  • Serverless SQL Pools: Azure Synapse Analytics offers serverless SQL pools, enabling users to query data stored in data lakes without the need for provisioning dedicated resources.
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Product Ranking

#8

among all
Big Data Analytics Tools

#40

among all
Big Data Analytics Tools

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Analyst Rating Summary

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54
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Data Management
Integrations and Extensibility
Availability and Scalability
Geospatial Visualizations and Analysis
Machine Learning
Availability and Scalability
Platform Security
Dashboarding and Data Visualization
Data Management
Integrations and Extensibility

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Alteryx
Azure Synapse Analytics
+ Add Product + Add Product
Augmented Analytics Computer Vision And Internet Of Things (IoT) Dashboarding And Data Visualization Data Management Data Preparation Geospatial Visualizations And Analysis Machine Learning Mobile Capabilities Platform Capabilities Reporting 69 54 89 100 96 93 0 86 54 63 93 93 78 75 0 57 0 25 50 75 100
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16%
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83%
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75%
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88%
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88%
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86%
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90%
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86%
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71%
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87%
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86%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

86%
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100%
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96%
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4%
89%
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93%
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User Sentiment Summary

Excellent User Sentiment 496 reviews
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90%
of users recommend this product

Alteryx has a 'excellent' User Satisfaction Rating of 90% when considering 496 user reviews from 4 recognized software review sites.

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4.5 (158)
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4.7 (74)
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4.4 (56)
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4.5 (208)
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Awards

SelectHub research analysts have evaluated Alteryx and concluded it earns best-in-class honors for Integrations and Extensibility. Alteryx stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Integrations and Extensibility Award

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Synopsis of User Ratings and Reviews

Data Analysis: All users who reviewed analytics said that the platform adds value to data through features such as statistical modeling and predictive analysis.
Data Processing: Around 86% of the users who mentioned data processing said that, with a lightweight ETL tool, the solution excels at data wrangling for further analysis.
Data Integration: Citing strong integration with multiple data sources and tools, around 84% of the users said that it works well with big data.
Ease of Use: Approximately 83% of the users who mentioned ease of use said that the platform’s low-code approach, with drag-and-drop functionality, makes the interface user-friendly.
Online Community: The online community is responsive and helpful, according to around 74% of users who discussed support for the platform.
Functionality: With fuzzy matching and join capabilities, the platform is feature-rich and versatile, said approximately 63% of users who discussed functionality.
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Scalability: Azure Synapse Analytics is praised for its ability to seamlessly scale resources to handle growing data volumes and complex workloads.
Integration: Users appreciate the tight integration with other Azure services, making it easy to build end-to-end data solutions within the Azure ecosystem.
Real-time Insights: The platform's support for real-time data analytics enables users to gain timely insights from streaming data sources, improving decision-making.
Data Security: Azure Synapse Analytics is lauded for its robust security features, including encryption and access controls, ensuring data privacy and compliance.
Data Integration: Users find it user-friendly for integrating data from various sources, simplifying data preparation and analysis.
Performance Optimization: The platform's query optimization and caching mechanisms enhance query performance, even with complex analytical workloads.
Collaboration: Its collaborative workspace fosters teamwork among data professionals, improving productivity and knowledge sharing.
Machine Learning Capabilities: Users appreciate the integration with Azure Machine Learning, allowing them to leverage AI and machine learning for advanced analytics.
Cost Management: Azure Synapse Analytics offers cost-control features that help users manage their data analytics expenses effectively, ensuring cost-efficiency.
Global Reach: Its availability in multiple Azure regions ensures global accessibility and low-latency data processing for organizations with international operations.
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Cost: In addition to the high cost of licenses, the price of add-ons is limiting, said around 89% of the users who reviewed pricing.
Data Visualization: Around 75% of users who reviewed its presentation capabilities said that with outdated graphics, the platform lags behind other solutions in data visualization.
Performance: The solution is prone to infrequent crashes, especially when processing large amounts of data, as said by 65% of users who discussed performance.
Training: Approximately 54% of the users who reviewed learning said that with the documentation not being up to date with latest features, there is a steep learning curve and training is required.
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Cost Complexity: Some users find managing costs in Azure Synapse Analytics complex, as resource scaling and query optimization may require careful monitoring to avoid unexpected expenses.
Learning Curve: There's a learning curve associated with the platform, especially for users new to Azure services, which can slow down initial adoption and implementation.
Data Volume Challenges: Handling extremely large data volumes can be challenging and may require additional resources, impacting overall cost-effectiveness.
Integration Complexity: While Azure Synapse Analytics integrates well with Azure services, some users have reported challenges when integrating with external systems, which may require custom solutions.
Resource Scaling Time: Scaling resources up or down can take time, affecting immediate query performance during resource adjustments.
Storage Costs: Users have noted that storing data in Azure Data Lake Storage, a common practice, can add to overall costs that need to be carefully managed.
Complex Queries: Executing complex queries may lead to longer processing times and higher resource consumption, impacting query performance and costs.
Resource Provisioning: Some users have experienced challenges when provisioning resources, requiring careful planning and allocation.
Offline Work Limitations: Certain features may require an active internet connection, limiting offline work capabilities, which could be a drawback in specific scenarios.
Support: A few users have reported concerns about the level of support provided, particularly for resolving complex technical issues.
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Alteryx is a data science solution that leverages the power of AI and ML to blend, parse, transform and visualize big business data to promote self-serve analysis of business metrics. Many users who reviewed data analysis said that the tool performs statistical, spatial and predictive analysis in the same workflow. Most of the users who reviewed data processing said that, with a lightweight ETL tool, the platform has strong data manipulation and modeling efficiencies, though some users said that it can be tricky to use SQL queries. Citing integration with Power BI, Tableau and Python, most of the users said that the tool connects seamlessly to data from databases and files, apps, and third-party data sources, among others, to expand the reach of search-based and AI-driven analytics. Most of the users who discussed ease of use said that the tool is intuitive with drag-and-drop functionality and a well-designed interface, though some users said error handling can be challenging for automated workflows. Most of the users who reviewed support said that online communities are helpful in providing answers to queries. Citing automated workflows, many users said that the tool helps save time, though some users said that these can be overly complex and need improvement. On the flip side, many users who reviewed pricing said that its expensive licenses and add-ons are cost-prohibitive, and cost per core is high for enterprises looking to scale. A majority of users who reviewed its visualization capabilities said that they need to export data to visually stronger applications, such as Tableau or Power BI, to make the reports presentation-worthy. Citing slow runtimes when executing complex workflows, especially with large datasets, many users said that performance-wise, the solution is prone to infrequent crashes. Most of the users who discussed learning said that with documentation not being in sync with latest releases, training is a must to optimally use the tool. Overall, Alteryx is a data science tool that, with its low-code approach and strong data wrangling capabilities, makes the journey from data acquisition to data insights seamless and promotes data literacy across organizations, though it might be better suited for medium- to large-sized organizations.

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User reviews for Microsoft Azure Synapse Analytics generally highlight its strengths in scalability, integration, and real-time analytics. Many users appreciate its ability to seamlessly scale resources and integrate with other Azure services, simplifying end-to-end data solutions. The support for real-time data analytics also receives positive feedback for enabling timely decision-making. However, some users note challenges associated with cost management, citing complexity in monitoring and controlling expenses. There's a learning curve for newcomers, which can slow down initial implementation. Handling large data volumes and complex queries may require extra resources and careful optimization. Integration with external systems can be complex, and resource scaling may impact query performance temporarily. In comparison to similar products, users find Azure Synapse Analytics competitive due to its tight integration within the Azure ecosystem and its machine learning capabilities. Despite some limitations, it is viewed favorably for its potential to deliver scalable, real-time insights and drive data-driven decision-making within organizations.

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